After years of successful partnership as the exclusive distributor of Superdry in Greece, we’re excited to introduce a bold new chapter in the brand’s journey:
Superdry is now Superdry&Co.
This evolution of the brand mark is more than just a visual update, it reflects a strategic repositioning towards a premium, heritage-led identity that mirrors the quality, craftsmanship, and ambition at the heart of Superdry.
Why Superdry&Co?
A refined focus on timeless authenticity & elevated design
Flexibility for sub-brands and future collaborations
A visual identity built for growth, consistency & longevity
A modernised brand mark and an updated colour palette — SD Navy, Gold, Off-White & Rich Black — expressing trust, heritage, and sophistication.
This isn’t just a cosmetic change, it’s a defining step forward for the brand, and we’re proud to be part of it.