INTRODUCTION

About Us

Established in 1994, Shop & Trade has grown to become a powerhouse of international contemporary fashion & action brands.

Today, Shop and Trade is a leading imports and distribution company of apparel, footwear & accessories in Greece, active also in the watches and wellness sectors.

With a 360-degree approach, the company offers an amplitude of opportunities and services, including sales & distribution, logistics, marketing and e-commerce.

The primary goal is to nurture and cultivate long-term successful relationships with our brand partners. Our distribution and sales set up offer brands a clear and defined route to market with strategies to target the respective segments,as well as a custom-made warehouse and stock management system. Our marketing team utilizes inhouse expertise, coupled with external marketing agencies to provide a comprehensive range of services.

Shop & Trade operates in Greece, Cyprus and SE Europe doing business with more than 1.700 wholesale customers and having a significant presence in brick & mortar retail with 61 corners, shops-in-shop, franchises and own stores.

In e-commerce, the company manages a sophisticated B2B platform serving its wholesale customers and different B2C platforms.

Our mission  a balanced ecosystem

Our mission
a balanced ecosystem

We are here to do business. Integrating inspiring brands, quality people, technology and experience we serve our customers for a new era, while bringing value to a continuously evolving ecosystem: our suppliers, customers, employees and local communities.

 

Company Figures

ESTABLISHED
ESTABLISHED
1994
GLOBAL RETAIL POINTS
61
GLOBAL RETAIL POINTS
POINTS OF SALE
POINTS OF SALE
1.700+
SALES REVENUE 2018
66.6+ m
2021 EST. SALES REVENUE
BRANDS AND 6 SEGMENTS
40+
BRANDS AND
6 SEGMENTS
EMPLOYEES
EMPLOYEES
250

International Expansion

Since January 2022 Shop & Trade has struck an agreement with Superdry to service a number of Eastern European accounts through an agency set up.

Shop and Trade will act and operate on an agency basis covering a large territory in Eastern Europe, namely the countries of Bulgaria, Romania, Moldavia, Hungary, Slovakia, Chech Republic, Poland, Georgia and Kazakhstan, developing a dedicated business unit towards this endeavor. 

Our people
Our people
Our people
Our people
Our people
Our people
Our people
Our people
Our people
Our people
Our people
Our people
Our people
Our people
Our people
Our people
Our people
Our people
Our people
Our people
Our people
Our people
Our people
Our people
Our people
Our people
Our people
Our people

Our people

Teamwork is one of the core values of our business. We attract and nurture highly skilled professionals who can inspire and motivate their team members, pushing boundaries and achieving success. It is the diversity of personalities, skills, background, and hard work that drives the future of our company.

We embed employee growth into the foundation of the company’s purpose, values, and vision, investing consistently in their development. Investing in people’s future by growing their skills and careers and by showing that we care, brings the best out of them and takes the company culture from good to great.

Our Brands

FASHION
CONTEMPORARY
JEANS & URBAN
BEACHWEAR
SHOES & ACCESSORIES
CONTEMPORARY
SPORTSWEAR
ACTION & SPORTS
KIDS & JUNIORS
WATCHES
FITNESS

Milestones

2021

The company undertakes the distribution rights for AAPE by a Bathing Ape and Iceberg.

2020

The company takes up the distribution rights for Versace Jeans Couture, Trussardi and Chiara Ferragni.

2019

The Company wins two awards:
Gold Award in the “Effective use of Data” category
& Silver Award in “Mobile Advertising” category in
IAB Mixx Awards for the digital advertising campaigns of Superdry and Pepe Jeans London.

The company takes up the distribution rights for Guess.

Opening of the monobrands Superdry in Santorini and Guess in Mykonos.

 

 

 

2018

Launch of the B2C eshop bloobox.gr.

Launch of the Fitness products channel.

Opening of the monobrands Desigual, Salomon & Superdry in Athens.

2016

Shop & Trade reinforces its position on the action and sports channel, acquiring distribution rights for Hoka One One in Greece and Cyprus.

2015

Launch of the Watches & Jewellery channel.

New ERP system.

The company takes up the distribution rights for Birkenstock and ASH shoes.

2013

Formation of the Action Sports Department. The Company takes the distribution rights for DC, Volcom, Burton and Salomon.

The company takes up the distribution rights for LIU JO.

2012

Shop & Trade strategically cooperates with the leading retail developer with the aim to operate retail entities in its commercial centers: The Mall, Golden Hall & Flisvos in Athens & Mediterranean Cosmos in Thessaloniki.

Opening of the first Superdry store.

Launch of e-commerce operations (B2B).

2010

ICAP certification:
Shop & Trade is one of the strongest companies in Greece.

Important collaborations in the action sports market begin.
The company takes up the distribution rights for
Quiksilver and Roxy.

Opening of the first Quiksilver store.

The company takes up the distribution rights for HACKETT.

2009

Completion of the construction of the Group’s new premises.

The company takes up the distribution rights for Superdry.

2005

Shop & Trade begins a strategic collaboration with Attica, the biggest department store in Greece, being its major supplier.

Opening of SHOP, the first concept store in Greece.

2004

The company takes up the distribution rights for Desigual

2002

Sales revenues exceed €10 million.

The company takes up the distribution rights for PepeJeans London.

1994

Establishment of Shop & Trade as a wholesale distributor of clothes, shoes & accessories.

Our key partners

Our key partners

Extroversion is embedded in our business DNA. During our long-term presence in the market, we have established solid relationships with all the retailer entities in Greece, working closely together and implementing joint business solutions and marketing campaigns.

Our key partnerships include, among others, Attica the Department store, the largest retail operator in Greece, Intersport, the international sporting goods retailer, Cosmos sport with 40 points of sale and Zakcret with 21 points of sale.

 
Our premises
Our premises
Our premises
Our premises
Our premises
Our premises
Our premises
Our premises
Our premises
Our premises
Our premises
Our premises
Our premises
Our premises
Our premises
Our premises
Our premises
Our premises
Our premises
Our premises

Our premises

Our offices, showrooms and part of our warehouse facilities are located in a company owned building of a total surface of 20.000 sq.m., part of which is rented to international tenants.

The building is designed by the architectural office M. Kokkinou - A. Kourkoulas & Partners and the construction has followed green building principles and practices, reflecting our environmental concern. The building has participated in international architectural competitions and has received numerous awards and a remarkable media exposure for its bold and sustainable design. 
 
Above all, our workspace creates pleasant and positive feelings to visitors and employees, whether they are in the lobby and dining room or in our recently redesigned fitness center. 
 

Corporate social responsibility

One of our key priorities is to be socially responsible, developing and maintaining strong and mutually beneficial relationships with our community.

We are taking an active interest in community well-being, developing a series of initiatives with the aim to support various NPOs that promote social welfare and environmental protection.

Our community relations program supports on a regular basis the following NPOs:

  • UNESCO Club for Culture of Peace
  • Hatzikyriakio Institution for Child Care
  • Friends of the Animals
  • Hellenic Equine Protection Association
  • Institute of Marine Conservation
  • Medecins Sans Frontieres
  • SOS Children Villages
  • Homeless welcoming center – Municipality of Athens
  • Various shelters and support systems for Unaccompaned Minors
This website uses cookies

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. More info