about us
Our mission is to provide an effortless and premium service, supporting our clients across the fashion, action, and wellness sectors.
With a proud history dating back to 1994, Shop & Trade has evolved into a leader in international contemporary fashion, action brands, watches, and wellness products. We import and distribute a wide range of apparel, footwear, and accessories, providing our clients with a comprehensive and seamless experience.
At Shop & Trade, our 360-degree approach to business is what sets us apart. Our services go beyond sales and distribution, to encompass logistics, marketing, and e-commerce. This full-service approach ensures that our brand partners receive the support they need to succeed.
With a presence in Greece, Cyprus, and SE Europe, Shop & Trade operates a sophisticated B2B e-commerce platform that serves our wholesale customers, as well as B2C platforms. Our business is driven by a strong network of more than 1,700 wholesale customers and a significant presence in brick & mortar retail with 60 corners, shops-in-shop, franchises, and own stores.
Company Figures
Our Building
Located on Piraeus Street, the historic axis linking the port of Piraeus to the heart of Athens since antiquity, our landmark building was completed in 2010. Covering a total area of approximately 20.000 sq.m., it consists of three buildings and houses our office space and other office functions. The ceiling of the ground floor building at the front is turned into a raised garden area, offering employees a pleasant view of the street while providing greater privacy and noise free working environment.
The building is designed by the architectural office M. Kokkinou – A. Kourkoulas & Partners and the construction has followed green building principles and practices, reflecting our environmental concern. The building has participated in international architectural competitions and has received numerous awards and a remarkable media exposure for its bold and sustainable design.
In 2023 our building received the GOLD LEED EBOM Certification. LEED EBOM is an international system of certification that certifies that a building operates in accordance with the principles of sustainable development, aimed at optimal energy and environmental behavior and the rational management of resources.
Milestones
1994
Establishment of Shop & Trade as a wholesale distributor of apparel, shoes & accessories.
By 2002 the company’s sales revenues exceed €10 million.
2009
At the end of 2009, Shop & Trade completes the construction of its current headquarters.
The company acquires the distribution rights for Superdry.
2010
Shop & Trade becomes the major supplier of Attica Department Store, the biggest department store in Greece.
The company enters the action sports market segment.
2012
Launch of e-commerce operations (B2B)
Opening of the first Superdry store.
2013
The company acquires the distribution rights for Liu Jo, Salomon, Burton, Volcom, and DC.
2015
Launch of the Watches & Jewelry channel
New ERP system.
The company takes up the rights for Birkenstock and ASH shoes.
2018
Launch of the B2C eshop bloobox.gr
Launch of the Fitness products channel.
Opening of the monobrands Desigual, Salomon & Superdry in Athens.
2019
The company takes up the distribution rights for Guess.
Opening of the monobrand Guess in Mykonos.
2020
The company acquires the distribution rights for Versace Jeans Couture.
2023
Launch of B2C eshop salomon.gr
2024
Opening of Guess Accessories store @ Riverwest Mall and monobrand Salomon store @ The Mall in Athens.
The company undertakes the distribution rights for Steve Madden.
2025
Launch of B2C eshop superdry.gr
Opening of Guess store
in Kifisia, Athens and Rhodes.
Phygital
By integrating the strengths of both online and offline environments, Shop & Trade delivers a seamless and engaging customer experience, ensuring a purchasing journey that feels seamless, efficient and consistent.
International Expansion
Our company is diversifying into an international expansion through licensing that covers, besides Greece and Cyprus also Bulgaria, Czech Republic, Hungary, Poland, Slovakia, Turkey, and Serbia. Through this agreement, we work closely with local partners and retailers in each country to ensure brand consistency, commercial growth, and strategic market penetration. This licensing partnership reflects our strong capabilities in brand management and regional market expertise, allowing us to bring our brands to a broad and diverse consumer base throughout the assigned territory.
Our People
Teamwork is one of the core values of our business. We attract and nurture highly skilled professionals who can inspire and motivate their team members, pushing boundaries and achieving success. It is the diversity of personalities, skills, background, and hard work that drives the future of our company.
We embed employee growth into the foundation of the company’s purpose, values, and vision, investing consistently in their development. Investing in people’s future by growing their skills and careers and by showing that we care, brings the best out of them and takes the company culture from good to great.
Our Premises
Our offices, showrooms and some of our warehouse facilities are located in our own building, part of which is rented to IAPR (Independent Authority for Public Revenue).
Our workspace is thoughtfully designed to foster a welcoming and uplifting atmosphere for both visitors and employees. From the inviting ambiance of the lobby and dining area to the modern, revitalized fitness center, every space has been curated to inspire comfort, positivity, and well-being.
ESG practices
We commit to high standards of social and environmental responsibility, partnering with brands that target net-zero impact while actively reducing our own emissions. Our offices are Gold LEED certified, single-use plastics have been eliminated, and recycling practices are embedded throughout our operations. We proudly support NGOs such as UNESCO, Médecins Sans Frontières, and The Smile of the Child, as well as refugee shelters and environmental initiatives. Within our workplace, we foster diversity and inclusion—70% of our team are women—ensuring equal opportunities, flexible working hours, and comprehensive health benefits. Social responsibility is central to our values, shaping our everyday practices and our community partnerships.
