Shop & Trade was born back in 1994, when Marianna Founda and George Souranakis decided to bring authentic and cool fashion forward brands in the Greek market.
The company gradually earned more and more customers, know-how and credibility in the market, while enriching its portfolio with international and established brands. Meanwhile, it entered the retail market by operating multiple mono brand stores and corners in the main urban areas in Greece.
Today Shop & Trade is a solid omnichannel platform importing and distributing apparel, footwear, accessories and wellness brands in Greece, Cyprus and Southeastern Europe.
We are here to do business. Integrating inspiring brands, quality people, technology and experience we serve our customers for a new era, while bringing value to a continuously evolving ecosystem: our suppliers, customers, employees and local communities.
Teamwork is the core ingredient of our business. That’s why we attract and nurture high skilled professionals who inspire and motivate every individual in their teams to push boundaries and achieve anything! It is the diversity of personalities, skills, background and hard work that drives the future of our company.
The company takes up the distribution rights for Versace Jeans Couture, Trussardi and Chiara Ferragni.
The Company wins two awards:
Gold Award in the “Effective use of Data” category
& Silver Award in “Mobile Advertising” category in
IAB Mixx Awards for the digital advertising campaigns of Superdry and Pepe Jeans London.
The company takes up the distribution rights for Guess, ba&sh and John Richmond.
Opening of the monobrands Superdry in Santorini and Guess in Mykonos.
Launch of the B2C eshop bloobox.gr.
Launch of the Fitness products channel.
Opening of the monobrands Desigual, Salomon & Superdry in Athens.
Launch of the Watches & Jewellery channel.
New ERP system.
The company takes up the distribution rights for Birkenstock and ASH shoes.
Formation of the Action Sports Department. The Company takes the distribution rights for DC, Volcom, Burton and Salomon.
The company takes up the distribution rights for LIU JO.
Shop & Trade strategically cooperates with the leading retail developer with the aim to operate retail entities in its commercial centers: The Mall, Golden Hall & Flisvos in Athens & Mediterranean Cosmos in Thessaloniki.
Opening of the first Superdry store.
Launch of e-commerce operations (B2B).
Shop & Trade is one of the strongest companies in Greece.
Important collaborations in the action sports market begin.
The company takes up the distribution rights for
Quiksilver and Roxy.
Opening of the first Quiksilver store.
The company takes up the distribution rights for HACKETT.
Completion of the construction of the Group’s new premises.
The company takes up the distribution rights for Superdry.
Shop & Trade begins a strategic collaboration with Attica, the biggest department store in Greece, being its major supplier.
Opening of SHOP, the first concept store in Greece.
The company takes up the distribution rights for Desigual
Sales revenues exceed €10 million.
The company takes up the distribution rights for PepeJeans London.
Establishment of Shop & Trade as a wholesale distributor of clothes, shoes & accessories.
Extroversion is in our business DNA. During our long-term presence in the market we have established solid relationships with all the retailer entities in Greece, working closely together and implementing business solutions and marketing campaigns.
Our key partnerships include, among others, Attica the Department store, one of the largest retail operators in Greece and Intersport, the International sporting goods retail chain.
One of our key priorities is to be socially responsible, developing and maintaining strong and mutually beneficial relationships with our community.
We are taking an active interest in community well-being, developing a series of initiatives with the aim to support various NPOs that promote social welfare and environmental protection.
Our community relations program supports on a regular basis the following NPOs: