Taking influences from Middle Eastern trims and textiles, womenswear’s ‘Boutique Bazaar’ collection is all about reclaiming through patchwork, craftwork and customisation. Jacquards and trinket trims come together with a graphic direction to give a ruffled up folk-inspired vibe. Crinkle knit wovens bring texture whilst ditsy florals and washed lace keep it light and feminine. Paisley and bandana prints in dip-dye chambray with metallic highlights prove that here ‘more is more’.
Adjacent to this, a fun and frivolous story, womenswear’s ‘Carnival’ range. Bright clashing colours and 3D multi-applications, tassels, sequins and applique flowers in zingy yellow, papaya and apple red. Over-scaled tropical fruits and statement psychedelic kaleidoscopic prints play up to their Rio inspiration where silhouettes are key. Hero items include a peekaboo stripe bikini and a bold crochet midi dress.
Stripping things back, the ‘Cote D’Azur’ collection focus’ on clean and simple dressing with a lean toward preppy chic. Pretty broderie skirts are worn with stripes and micro ginghams across light and summery fabrics with lots of cutaway details. Frills and bows in sunflower yellow and blush pink are mixed with primary colours to create a fresh contrast and a sporty, nautical vibe. Menswear’s ‘Mariner’ range also stays close to the coast but looks toward Ernest Hemmingway and his adventures of an old man at sea. Textured herringbones and blotchy florals span across oxford-based fabrics and signature product such as the Sunscorched Short and the Dry Originals Tee. Sun-kissed pastels and Hawaiian prints inspired by 1930’s travel posters give an Islander lifestyle feel to this look.
Moving over to Northern California, American folklore and heritage gives a sense of a far less complicated way of life within menswear’s ‘Big Sur’ collection. Worn rusted and homespun denims fixed with patching are mixed with military surplus and workwear overalls in tonal weaves and textures. There is a sense of the bohemian traveller with twill structures, plaids and duck canvas.
Ending our journey back on British soil, grime culture paves the way for men’s ‘Nu Lad’ range. Oversized logos mixed with contemporary and relevant athleisure give an element of ‘Geezer’ chic in a colour blocked primary palette of red, navy and optic. Inspired by the 90’s this story is set to stimulate the senses with digi prints and camo worn with sleek tennis trainers.