Be taken on a journey as part of Superdry’s Spring Summer 2020 campaign. The brands core DNA of meticulous attention to detail with has been injected into every carefully designed item creating a stylish Spring/Summer wardrobe showcasing traditional graphic pieces with fresh updates and injecting some new styles including swimwear and dresses.
 
Shot on location in Palm Springs, this campaign a young carefree feel as the cast move from a hotel room to frolicking in the pool in the Holiday collection, and from a garage forecourt to travelling through the desert in the Festival collection.
 
The Womenswear collection mixes the best of beach, festival and urban style. Colour pop hues, print and embellishment feature across swimwear, dresses and outwear exuding cool LA inspiration. Accessories include classic slides, bucket hats, bumbags and more…everything to ensure that capsule summer wardrobe is nailed.
 
Menswear influences from the West Coast have been incorporated throughout, with swim shorts, graphic tees, multi fabrication silhouettes and subtle neon highlights offering stylish spring layers from day to night. Skinny jeans, cargo trousers and chino shorts offer a contemporary look in multiple washes, styles and classic preppy tones.

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