The music keeps playing this season as ASH returns to the glam rock era of the 1970s and 1980s for its fall/winter 2020 global advertising campaign.
The campaign, which celebrates the rock spirit that has defined the ASH girl since the beginning, was photographed by industry stalwart and friend of the brand, Ezra Petronio. The founder and creative director of Petronio Associates and co-founder of renowned fashion magazine Self Service, Petronio has provided the creative direction for several past ASH campaigns. This season he takes on a dual role that includes photographer.
In keeping with the brand’s strong digital focus, the campaign will also include a series of videos alongside stills shot in Petronio’s signature vintage-inspired polaroid-style to emphasise the campaign’s rock vibe. Instead of using a traditional model, each shoe takes front and centre to become the “stars” of the campaign.
A new hashtag, #HouseofASH will be unveiled across all social media channels with the launch of the campaign.
Fans are also invited to rock out with ASH through a series of playlists that will be launched throughout the season, exclusively on music service Spotify. Each compilation has been curated by renowned French music producer, DJ Charp.