For the Fall/Winter 2020 season, Pepe Jeans London combines the roots of where it all began, West London, with the calm, serenity and style hallmarks of the great outdoors, the countryside. In an ever-connected world, our wardrobes inevitably crossover and here the notes of nature in florals and rustic tones blend with city living for dressing with a sense of experience at its heart – be that going to a gig or going for a long country walk.

Among the menswear, there are hoodies and plaid shirts, paisley and puffas, jeans and ribbed knits, motif T-shirts, cosy cardigans and caps. They sit alongside corduroy trousers, old-school blazers, parks and outdoor jackets, colourful knits and turn-up denim. The colour palette runs from tobacco to Bordeaux, plum and coal. There are blues and autumnal yellows added in, too.

Meanwhile for womenswear, the blooms and prints one might find inside a country house work their way on to dresses and ruffled blouses; there are traditional blazers and tailored trousers alongside signature denim. Cosy coats and warm knits are either night-on-the-town ready or about to go for a lovely winter walk. Little dresses are fun and sassy. The colour palette features pale pinks, brick reds, mustard yellows and dark stone tones.








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