This summer heralds a collection of iconic, ultra-summery pieces that are fresh off the beach. Drawing on timeless GUESS DNA, this season sees a return to the roots with key looks inspired by memorable campaigns and defining GUESS style. Laidback yet ultra-glam, GUESS girls make a statement in pastel, feminine looks with flattering silhouettes and flirty ruffles, before setting off on a summer road trip.
Ocean Drive
Escape to Miami with this playful and feminine line of pin-up inspired, sexy silhouettes that mix & match with on-trend denim to create fun, confident looks. Ditsy florals contrast with gingham, micro and macro dots, for an ideal iconic look. Ruffles add movement to fitted cuts and flattering waists, while a palette of pastels enhances confident red, black and white tones for an artist twist.
Mojave Desert
It’s time for a road trip! A spirit of adventure sparkles throughout this sexy array of romantic, retro-inspired pieces. Animalier prints work alongside tie die and tropical prints, while crayon flower and lovely roses prints add a dreamy vintage appeal. On the road, denim is queen with bleached jeans, white denim and summer sand tones. Cut-out embroideries, macramé and broderie anglaise make for an eclectic mix of texture, while vintage desert tees add a relaxed touch. Sun-kissed pinks yellow and sun-faded black complement an earthy palette.
Guess Islands
Summer is truly here, thanks to this energetic line filled with surf and good-vibes. The ultimate beach party look, complete with bold prints, flirty mini dresses and 70’s surfer-style touches. Effortlessly sexy silhouettes with cropped legs, mini shorts, loose frills and casual flowing skirts are boosted with Hawaiian prints, alongside jungle and flamingo touches. Vitaminic tones of blue play with jelly pink, orange and pop yellow for a tropical color code.


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