Starring in the Pepe Jeans London Spring-Summer 2019 campaign was only the start of Dua Lipa’s partnership with the brand. This Autumn-Winter will see the launch of the singer’s first ever capsule collection!
The twice Brit-award-winning and Grammy-award-winning singer-songwriter, who is known for her catchy pop tracks, brings her own style take on Pepe Jeans’ legacy of signature denim and laidback classics.
The collection is filled with 90’s and 00’s references inspired by the supermodel era and Glastonbury, Dua doesn’t shy away from making an empowering statement. It’s a mix of going-out separates, such as chainmail tops and dresses, cut-out blouses, and slinky thigh-high slits, with downtime day dressing pieces: think jumpsuits, cozy stripe jumpers, hoodies, puffer jackets, relaxed t-shirts, dungarees and jeans of course.
Key pieces among the collection include the Oversized Raw Denim Jacket and matching Raw Denim Miniskirt, the sinuous Chainmail Dress, the White High Rise Denim Jeans and the eponymous Relaxed Raw Denim Jeans- a personal favourite of Dua’s.
Pepe Jeans London has long had a history of collaborating with the greatest fashion icons, but music is something that has also always been linked to the brand’s heritage. That’s why it seemed like a natural fit to work with Dua Lipa as she has been a fan of the brand since her childhood.
Having joined Pepe Jeans London as the face of the previous season, it seemed only right that denim aficionado Dua Lipa, one of pop music’s most compelling artists right now and whose style has an inherent synergy with the creativity of the capital, would launch her own capsule collection.
The campaign was shot by Inez&Vinoodh.