In this day and age, why does it matter that we’re asking you to be yourself? In a world of cookie-cutter Instagram filters with about 300 million almost-identical posts, we understand the importance of being different. Of being curious, free, unconventional, fun, colourful, positive, aware, and also responsible. Our new collection is an ode to who we are. To the patchwork that makes us unique. To the word ‘casual’ that makes us fun. And to the colour that defines us. But mainly, to the future: who will you be tomorrow, if you’re not you today? We’re also making progress: We are working to ensure that 20% of the entire FW20 collection is sustainable, we have increased our range of sizes in our woven items and we are focusing on comfortable and urban garments that let us be free. More free than ever before.
Our love affairs: collaborations in AW20
Monsieur Christian Lacroix: stand out in flowers
Monsieur Lacroix’s contribution to the world of fashion is immeasurable. Since 2011, he has brought his savoir-faire to collaborations with Desigual. This season, his collection is brought to life with woven flowers using folk art techniques. Craftsmanship and folklore are the inspirations for this colourful collection, with garments splashed with winter flowers that have been hand-painted or photographed from fashion sketches and mixed with plenty of patchwork. It includes dresses, parkas, jackets, T-shirts and jumpers.
Miranda Makaroff: catlike, elegant and a colour palette of her own
Our third collaboration with this Catalan artist is as elegant as it is fun and feminine. Culottes, mesh T-shirts and colourful coats all share the same soft colour palette in pinks and purples, featuring different cat motifs. They add a sinuous element whose movement evokes a woman’s curves.