Introducing ‘Be Iconic’ – Superdry’s new season campaign for March 2020. 
Working with celebrity fashion photographer Boo George to capture timeless, urban attitude for Spring 2020, the campaign exudes 90s nostalgia featuring models Luma Grothe & Louis Baine. The black and white portraits showcase a fresh look for Superdry where tailoring is key and classic military style still feels current and cool. Classic graphic injections complete the look with the brands infamous Osaka tee making an appearance styled with a pair of boxer shorts to create a sexy yet androgynous edge. 
Oversized outerwear dominates some of the key looks in the womenswear collection creating a timeless sophisticated collection. From boiler suits, denim, bomber jackets and varsity logo t-shirts, this laidback approach of styling is exactly what the customer is looking for this time of the season. 
The menswear collection revolves around a fresh take on grunge style. Key looks showcase classic outerwear including leather and suede jackets - which form part of Superdry’s heritage - plus


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