Introducing ‘Be Iconic’ – Superdry’s new season campaign for March 2020. 
 
Working with celebrity fashion photographer Boo George to capture timeless, urban attitude for Spring 2020, the campaign exudes 90s nostalgia featuring models Luma Grothe & Louis Baine. The black and white portraits showcase a fresh look for Superdry where tailoring is key and classic military style still feels current and cool. Classic graphic injections complete the look with the brands infamous Osaka tee making an appearance styled with a pair of boxer shorts to create a sexy yet androgynous edge. 
 
Oversized outerwear dominates some of the key looks in the womenswear collection creating a timeless sophisticated collection. From boiler suits, denim, bomber jackets and varsity logo t-shirts, this laidback approach of styling is exactly what the customer is looking for this time of the season. 
 
The menswear collection revolves around a fresh take on grunge style. Key looks showcase classic outerwear including leather and suede jackets - which form part of Superdry’s heritage - plus
 

RELATED NEWS

This website uses cookies

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. More info

COVID-19 Information.

Dear partners, customers and friends we welcome you.

Our office premises and retail network are open again and fully operational.

The health and safety of our partners, our customers, our people and the society as a whole is always a top priority for us, thus we would like to inform you that we have implemented all the necessary measures to ensure your safety and well-being. These measures are adapted according to the recommendations of the WHO and the Greek authorities.

We thank you for your interest and will keep you informed for any new developments.

SHOP & TRADE