From Omnichannel to Phygital

To marry both the online and offline environments Shop and Trade takes the best aspects from each space to create a complete and satisfying customer experience, offering to the consumer a purchasing process that is fluid and familiar. 

To achieve a genuinely phygital experience the company uses technology that facilitates the introduction of immediacy and immersion. The element of interaction, that the digital realm lacks by nature, gets introduced with the right communication that activates the more physical and emotional part of the purchasing process.