Life Fitness Life Fitness
Life Fitness

Life Fitness

For more than 45 years, Life Fitness has been dedicated to creating fitness solutions that benefit both facilities and exercisers. Our mission to keep people active started with the Lifecycle exercise bike and continues with the widest range of cardio, strength and group training products in the fitness industry.


Cybex produces premium commercial fitness equipment designed to deliver unparalleled results for exercisers from first-time users to professional athletes. The company’s dedication to exercise science, through the Cybex Research Institute, leads the fitness industry in providing scientific basis for the development of exercise machines that enhance human performance.

Hammer Strength

Hammer Strength has been building athletes for more than 25 years. Not just elite athletes, but those with the focus and determination to want to train like one. It is rugged performance strength training equipment that takes what athletes dish out and helps exercisers get to where they strive to be. Hammer Strength moves the way the body is meant to move and rewards hard work with results. Results that elite athletes have been relying on for nearly three decades.

Indoor Cycling Indoor Cycling
Indoor Cycling

Indoor Cycling

With over 16 years of experience, ICG stands for continued development of the Indoor Cycling industry through innovation, education and philanthropy. ICG provides groundbreaking online and live education, support and services for all of our club owners, instructors and enthusiasts. Team ICG, our team of Master Trainers, is comprised of the top Indoor Cycling specialists in the industry, known for their vast training experience and the highest quality in education and presentation skill.


For over 50 years, Eleiko has been a worldwide leader within international strength and conditioning, weightlifting and powerlifting communities. Since 1963 when our equipment was used for the first time in an international weightlifting championship, athletes lifting with Eleiko barbells have set more than 1000 world records. That’s probably a world record in itself...


SCIFIT is a global leader in providing premium commercial fitness and rehabilitation equipment for fitness and medical exercise therapy. Every day, SCIFIT looks for smarter ways to help people of all fitness levels get moving, stay motivated and achieve their goals. SCIFIT’ s scientific solutions for fitness go beyond exceptional equipment to include powerful motivators like its data tracking programs and unique equipment features.

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