Created by Gianni and Donatella Versace in the late ‘80s, Versace Jeans Couture is a label that goes through constant reinvention, sitting at the very forefront of contemporary fashion. Born on the runway, jeans were first shown together with the couture collection, an endeavor that had never been seen before. This innovation contributed to the name of the brand – Versace Jeans Couture. Today, the brand is the meeting point between high-fashion detail and contemporary urban context. Jeans are designed incorporating innovative principals of couture through material, construction and detail. A fundamentally utilitarian material, denim is enriched with colorfulor gold-tone stitching. Consequently, the brand completes the Versace promise, bringing bold, forward-thinking and innovative approaches to those who don’t follow the rules or pre-defined trends.
Iceberg is an Italian luxury fashion design house. Founded in 1974 by Silvano Gerani and Giuliana Marchini, the house produces women's and men's' 'prêt-a-porter' (ready-to-wear), accessories, fragrances and childrenswear. Starting as knitwear specialists, Iceberg was an early proponent of the concept of fashionable sportswear, later expanding into leatherwear and jeans. Pamela Anderson, Paris Hilton, Lil’ Kim, Mischa Barton and many more have been seen wearing Iceberg designs.
In defining the Trussardi brand, one phrase comes to mind: “Ahead of its time”. Founded in Bergamo as a gloves manufacturer in 1911, Trussardi is now a global name, one which can no doubt lay claim to being the first Italian ‘lifestyle’ brand. Renowned in the 1980’s as a visionary with a contagious zest for life, Nicola Trussardi created the concept of lifestyle as an accessible brand experience. Boldly challenging the conventions of fashion and luxury, Trussardi represented a way of life: “prêt-à-vivre”, encompassing everything from clothing and accessories to home design, art, food, and everything in between. The vision of accessible and dynamic lifestyle remains steadfast at our core. Trussardi marries timeless elegance with a global mindset, infused all the while with an authentic Milanese soul.
Chiara Ferragni is a fashion yet pop brand launched in 2013. The Brand is renown for its iconic Eye motif and it presents today playful yet stylish collections where inspirational elements from travels, music, pop culture and contemporary art universe melt togheter Global, positive, powerful and pure brand that combines prints, glitters and patches resulting in a contemporary and dynamic collection.
Hackett is the home of Essential British Kit. The brand has its own point of view on menswear, based on authentic British style, but with a distinctive take to keep things fresh. Hackett’s British clothing ranges from tailoring through formal wear, business wear, smart casual to sportswear together with associated accessories.
Throughout the brand’s 40-year chapter, Avirex has become a magnet for icons from the music, sports, arts and celebrity worlds who wore the brand and defined Avirex as a status symbol.
The premium Italian brand celebrates female identity since 1995. Deeply rooted in the craftsmanship excellence of the Carpi area, Liu Jo remains loyal to the most authentic tradition and Italian style that spell elegance and reliable quality, sophistication and allure. The creative philosophy of the brand is dedicated to enhance every woman's natural beauty and femininity.
The brand introduces a new generation of down jackets for globetrotters travelling with hand luggage. Save the duck is for people who explore different cultures, social behaviors and societies and do not accept any compromise about one thing: respect for the environment. Replacing goose down with state-of-the-art technology Plumtech (a warmer, more breathable and lighter than the original material) Save the duck created to respect animals and feel in tune with the universe.
The first brand extension from Guess Inc. follows suit in true Guess style with apparel and accessories that are on the edge of the fashion forefront. This contemporary runway-inspired collection, designed for the fashion forward people, is daringly sexy, yet has highly sophisticated style that represents pure glamour in everyday fashion.